Rocky Mountain Adhesives Is Becoming NXT Level Packaging

In the world of business, change is inevitable. As companies evolve and expand, their names and identities may no longer reflect their true nature. This is precisely the case with NXT Level Packaging. We are more than just an adhesive equipment supplier and have recently undergone a rebranding process to better align with our expanded product offerings to packaging supplies. In this blog, we will discuss our choice to rebrand and how we will better serve our customers.

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A Wider Range of Products

Since 2016, Rocky Mountain Adhesives has ventured into providing additional products beyond adhesives. We have now become a supplier of packaging materials that cater to end-of-the-line packaging, warehouse applications, and shipping departments. However, we realized that our original name may be misleading to potential customers who might assume we only sell adhesive supplies.

Embracing a More Inclusive Identity

In order to address this issue, we have decided to rebrand our company and become NXT Level Packaging. With a name that is not regionally specific like “Rocky Mountain”, NXT Level Packaging aims to establish a connection with customers anywhere we operate. This began when we acquired our newest location in Fort Worth, Texas, hence our expansion and rebrand that encompasses a national name. This rebranding allows us to better communicate the broad range of products we offer and eliminate any confusion about our geographical focus.

Overcoming Preconceived Notions

Our original name — Rocky Mountain Adhesives — occasionally posed a challenge for the sales team as they would encounter prospective customers who assumed we were solely adhesive equipment suppliers. This put our sales team at a disadvantage, forcing them to explain the company’s expanded product offerings. The rebranding of NXT Level Packaging eliminates this hurdle and enables the sales team to focus on showcasing the company’s overall capabilities from the very beginning.

Future Flexibility

While rebranding to Rocky Mountain Adhesives signifies a notable shift, NXT Level Packaging will still remain a part of our company’s identity. At the bottom of our new logo will read, “A Rocky Mountain Adhesives Company” so we can lay the groundwork for potential future acquisitions. This strategy provides flexibility in case we acquire a company with strong brand recognition or a popular logo — allowing us to maintain the acquired company’s name and logo while integrating it into our existing brand.

We are excited about taking the next steps to rebrand from Rocky Mountain Adhesives to NXT Level Packaging because we are more than just an adhesive supplier. This decision allows us to reflect on our company’s expanded product line and eliminate the misconception of our brand. As we become NXT Level Packaging, we have positioned ourselves for further growth and success in the evolving packaging industry to better serve our customers.

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